Digital signage is the provision of advertising and product information to your existing, as well as potential customers, in an innovative way that replaces the existing communication in the form of paper posters. Thanks to Digital Signage technologies you can attract customer attention and direct their attention to your product. You can change the content as often as you need to, adapting it to different types of customer or current promotions. With the right content, you’ll get more traffic and daily sales revenue for your products and save production costs on new campaigns.

As an owner of an establishment, you really have a tough competition in attracting and directing customers to your establishment these days. Most new potential customers will just walk past your window display with their attention focused on their mobile phone and not notice your paper poster or meticulously arranged window display. Why is that? Because no extraordinary impulse was sent to his peripheral perception that would distract his attention from his current activity and force him to focus his attention on your TOP product or service. The right Digital Signage technology and engaging dynamic content can guide customer behaviour to your advantage.

The best locations for Digital Signage systems are places where you need to capture customers’ attention, showcase new services, provide value-added information, showcase luxury products and arouse customers’ desires to own them. Based on specific requirements, applications can be touchscreen or visual only. The scope is very broad, including store locator, tourist information, registration, branding and advertising, trade show displays, customer loyalty programs, catalogs, interactive games and classes, and much more.

Digital Signage, resp. Digital advertising is a new way to reach your existing and potential customers. The wall or shop window of your establishment, the corridor in your shopping centre or the waiting room in front of your doctor’s surgery can become a powerful communication tool between you and your customers. It is one of the few effective tools to force attention at or in close proximity to a traffic location.

In addition to building your brand (attractiveness, visibility, security, reliability), you also need the ability to work remotely with your presentation content and edit it whenever you need to. With Digital Signage, you can present much more information in one place than if you hung a paper poster. You can show even the most expensive product to your customers and you won’t have to worry about it being stolen or degraded.