With any form of advertising, including digital advertising, you certainly don’t want it to be boring. Fortunately, there are a few simple ways to spice up even the most generic digital signage content. The worst reaction to advertising isn’t aversion, it’s that no one notices it. If people don’t like your ad, they’ll probably still talk about it and draw attention to it. For example, just look at how Kraft Heinz let the beloved mascot Mr. Peanut die in their commercial just so they could bring him back to life afterwards. This act caused a big stir on Twitter, but it also got the author a lot of attention. There is no such thing as a bad advert.

But what if the response to Mr Peanut was just a collective shrug of the shoulders? Or worse, what if the audience failed to recognize the mascot or found the change boring? With any form of advertising, including digital advertising, you certainly don’t want it to be boring. Fortunately, there are a few simple ways to spice up even the most generic digital signage content.

Add new content

The easiest way to highlight digital content is to have richer content. If you’re only running one or two types of content on your display, you can buy a static banner straight away. Changing content makes it more likely that customers will notice your content and find something of interest. Of course, with this type of content, you’ll need to rotate it regularly. You can’t play the same content month after month and expect it to always work. Content needs to be relevant, useful and adapted to the environment (weather, current events, customer mood, etc.).

Add sound

Another way to make digital advertising more interesting is to try to engage not only the eyes, but also the ears. In other words, try adding some audio elements to your digital content. You can do this in a number of ways. You can play music videos on your display, or add audio to your advertising messages about the latest offers to tell customers where to find these items. Try playing entertaining videos at petrol stations, for example, while your customers refuel. However, this can be a double-edged weapon as the sound can be distracting or unpleasant in certain places, so you need to consider the type of environment and volume level carefully.

Don’t just focus on sales, but also entertainment

Finally, it’s important to remember that digital ad playback is more than just a sales tool. It’s a tool for communicating with customers. If you only send sales-focused messages to your customers, they will ignore them. You need to entertain them as well. There are many ways to do this, from short TikTok videos to social media integration. You probably already know what type of content your customers like. You just need to find a way to add it to your digital advertising. As soon as you have your customer’s attention, you can add a bit of more traditional advertising. So it’s a win-win.